Pineville Animal Clinic

As part of my role as Art Director, I provide rebranding services for our 70-clinic network. Pineville Animal Clinic, formerly St. Francis Hospital for Animals, needed a fresh, modern identity that better reflected its local community and stood out in a competitive market. I developed a new visual identity with a vibrant, approachable color palette, updated typography, and a full logo suite. Along with the visual refresh, I created tone-of-voice and messaging guidelines to ensure consistency across all communications. To bring the brand to life, I designed a full range of materials, including exterior signage, brochures, direct mailers, social media content, and digital ads.